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From Perks to Purpose: Rethinking the Subscription Model
Consumers are rethinking subscriptions in 2025. Perks alone aren’t enough—loyalty now hinges on ecosystems, trust, and purpose-driven value that integrates into daily life and relationships.
From Data to Decisions: How Retailers Can Navigate AI’s Messy Middle
In 2025, retailers face a flood of AI-driven insights—but more data doesn’t always mean better decisions. This blog explores how leaders can cut through the noise, avoid analysis paralysis, and turn overwhelming dashboards into confident, timely action.
The Hidden Power of Packaging in Building Lasting Customer Connections
Packaging is no longer an afterthought—it’s a brand’s first impression, a storytelling tool, and a driver of loyalty. From sustainable design to shareable unboxing moments, the way products are packaged shapes customer trust, retention, and advocacy.
The Business Impact of a Strong Voice of the Customer (VoC) Program
A strong Voice of the Customer (VoC) program enhances customer loyalty, increases revenue, and reduces costs. Learn how brands like Amazon use VoC to drive growth and competitive advantage. Let's optimize your strategy!
